Built on the principal of always doing what is right for our customers.
VarData works collaboratively with industry-leading manufacturers of the products they sell positioning the organization to make informed recommendations that fit the technical specifications and budget of every customer they serve.
Founded in 2004, by experienced technology executives Jeff Coke and Mike McCabe, VarData is one of the nation’s fastest growing consumer-centric value-added resellers supporting next generation and legacy networks for both service providers and enterprise customers. VarData is built on the principle of always doing what is right for our customers.
Selling and supporting network equipment isn’t for everyone. It requires a special breed of employee who is both technically savvy and customer-centric. It takes people who are both strategic, “Big Picture” thinkers and tactically resolute, ensuring every technical detail is covered. It takes people who can listen intently and give thoughtful informed advice. In addition, it requires individuals who understand and truly care about the consequences a network fails.
At VarData, we couldn’t be more proud of the technology we sell, the manufacturers we represent, and the services we offer. However, our people are the very heart of who we are and what we do. After all, any company is only as strong as the people they employ. So we’ve created a culture and work environment that attracts and retains the very best sales, engineering, administrative, and leadership teams in the industry. Most importantly, we are confident we can prove it.
President & Co-Founder
“When you focus on building competent, confident and committed employees, you know they will always do what is best for our customers.”
Jeff co-founded in 2004 and quickly established as a premier VAR for telecom equipment and network hardware. Jeff has over 25 years of experience in sales, sales management, and operations of technology companies. Prior to VarData, Jeff represented firms like Xerox, US Surgical, and start-up internet firms Authoria and TruExchange.
Vice President & Co-Founder
“To build a successful business, only do business with the most reputable partners.”
Mike has over 25 years of wholesale experience in data and network hardware. During this time, Mike has developed relationships that span the globe and help position VarData as a trusted source for network infrastructure. Prior to VarData, Mike worked in marketing and sales at Xerox and also helped two other start-up resellers establish a presence in the secondary market.
Vice President of Engineering
“Building trust happens when you always deliver what you promise.”
Matt has a diverse background in engineering with over 20 years of experience in the voice, data and network communication industry. Prior to VarData, Matt worked for Xerox Corporation and Corning Incorporated as a systems engineer. Under Matt’s leadership, VarData has been able to establish itself as a trusted technical partner to its customers while providing them with quality equipment.
Vice President of Operations and Finance
“You can’t demonstrate integrity just some of the time.”
Alissa began her career at Barclays Capital, as a Financial Analyst on the Fixed Income team. She joined VarData in 2009, focusing on improving internal processes and customer touch points, including maintenance of VarData’s ISO certification, staff management and training, and client outreach and contracting.
Vice President, Evergreen ITAD
“My primary goal with every customer is to reduce their risk and provide peace-of-mind.”
Jill oversees the ITAD services division of VarData and has extensive background in IT Asset Disposition, serving organizations of all sizes across the United States. She has held senior management positions at Second Avenue, an educational interactive media company, Medical sales at Bristol-Meyers Squibb with a specialty in Cardiovascular and Metabolic products and as a communications Manager at Xerox Corporation. Jill is committed to ensuring that all of her customers receive the highest value for their recycled assets while making sure all of the residual data is removed safely and completely.
Sales and Support
Support & Technical Staff
Commitment to Community
VarData gives back to the Greater Rochester community with annual support for United Way of Greater Rochester. United Way unites the good will and resources of the Greater Rochester community so that everyone can thrive. We’re proud to help thousands of local people in need with United Way.
Since 2004, VarData has also been a proud sponsor of the Rochester Business Classic. The RBC gives back to the Rochester community by supporting local health and youth based charities in need.