About Us | VarData – Full Lifecycle Network Solutions

About VarData

For two decades, VarData has been a trusted leader in delivering innovative and cost-effective telecom equipment and network hardware solutions. Founded with a vision to empower connectivity, we’ve grown into a nationally recognized partner for broadband providers, data centers, and enterprises across the United States. Our proven track record reflects our commitment to quality, reliability, and customer success—no matter the scale or complexity of the project.

Principles

Our Principles

Founded in 2004, by experienced technology executives Jeff Coke and Mike McCabe, VarData is one of the nation’s fastest growing consumer-centric value-added resellers supporting next generation and legacy networks for both service providers and enterprise customers. VarData is built on the principle of always doing what is right for our customers.

Innovation

Bridging Innovation and Affordability

At VarData, we pride ourselves on our dual expertise: providing cutting-edge technologies and high-quality refurbished equipment. We work with the latest advancements in networking—like state-of-the-art optical solutions and high-speed hardware—to keep our clients ahead of the curve. Simultaneously, our refurbished telecom and networking gear offers budget-friendly alternatives without compromising performance. Whether you need next-gen fiber optics or certified pre-owned routers, we’ve got you covered.

Approach

Our Approach

Selling and supporting network equipment isn’t for everyone. It requires a special breed of employee who is both technically savvy and customer-centric. It takes people who are both strategic, “Big Picture” thinkers and tactically resolute, ensuring every technical detail is covered. It takes people who can listen intently and give thoughtful informed advice. In addition, it requires individuals who understand and truly care about the consequences a network fails.

Commitment

Commitment to Community

VarData gives back to the Greater Rochester community with annual support for United Way of Greater Rochester. United Way unites the good will and resources of the Greater Rochester community so that everyone can thrive. We’re proud to help thousands of local people in need with United Way.

Since 2004, VarData has also been a proud sponsor of the Rochester Business Classic. The RBC gives back to the Rochester community by supporting local health and youth based charities in need.

Why VarData

Why VarData?

20 Years of Experience: A legacy of success in telecom and networking solutions.
Nationwide Reach: Trusted by broadband providers, data centers, and enterprises across the U.S.
Technology Experts: From the latest innovations to cost-saving refurbished gear.
Customer-First Focus: Your success is our mission, from consultation to deployment.

Future

Let’s Build the Future of Your Network

At VarData, we’re more than a supplier – we’re a partner in your success. Whether you’re upgrading with the latest technology, optimizing with refurbished hardware, or integrating OEM-compatible optics, we bring the expertise and solutions you need to thrive. Let’s connect and build the future of your network together.

What our customers say

VarData gets it. From hard-to-find parts to quick shipping, they’ve helped us avoid downtime
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Testimonial
VarData gets it. From hard-to-find parts to quick shipping, they’ve helped us avoid downtime more times than I can count. They know the gear, and they care about getting it right.

Data Center Technician, Cloud Services ProviderData Center Technician

Data Center Technician, Cloud Services Provider

Data Center Technician

Working with VarData has made my job so much easier
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Testimonial
Working with VarData has made my job so much easier. Their responsiveness, pricing transparency, and ability to source exactly what we need—even on tight timelines—has made them one of our most reliable partners.

Procurement Manager, Regional ISPPurchasing

Procurement Manager, Regional ISP

Purchasing

We’ve worked with VarData for years, and they continue to impress
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Testimonial
We’ve worked with VarData for years, and they continue to impress. Their knowledge, support, and commitment to finding the right solutions—no matter the complexity—has made them an extension of our team.

Director of Network Engineering, National Telecom Carrier Director of Network Engineering

Director of Network Engineering, National Telecom Carrier

Director of Network Engineering

Talk to One of Our Experts

We couldn’t be more proud of the technology we sell, the manufacturers we represent, and the services we offer.

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