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COMPANY2018-07-17T17:54:34+00:00

A Bit About Us

Founded:
July 2004 by Jeff Coke and Mike McCabe

Corporate Headquarters:
Rochester, New York, USA

Customers:
More than 3,000 customers in over 10 different countries

Quality:
ISO 9001:2008 Certified

Recognition:

America’s fastest-growing private companies

Commitment to Giving:

United Way of Greater Rochester & The Rochester Business Classic

Our Company

Founded in 2004, VarData is a rapidly-growing value-added reseller supporting next generation and legacy networks for both service provider and enterprise customers.

Because we work closely and collaboratively with the manufacturers of the products we sell, we’re able to make recommendations that fit your technical specifications and budget.

Selling and supporting network equipment isn’t for everyone. It takes a certain breed. It takes people who are both technically savvy and customer-centric. It takes people who are both strategic, “Big Picture” thinkers and tactically resolute, ensuring all the details are covered. It takes people who can listen intently and give thoughtfully crafted advice. And it takes people who understand—and truly care about—the consequences you will face if your network fails.

You also need to be confident in the manufacturers. That’s why we only partner with industry leaders—leaders in innovation and design, leaders in reliability, and leaders in developing pragmatic solutions to your real needs.

At VarData, we couldn’t be more proud of the technology we sell, the manufacturers we represent, and the services we offer. But in all reality, our people are at the very heart of what we do. After all, VarData is only as strong as the people we employ. So we’ve created a working culture that attracts and retains the very best sales, engineering, administrative, and leadership teams in the industry.

Get to know us, and let us prove it to you.

Meet The Team

A LITTLE BIT ABOUT THE LEADERS OF OUR COMPANY

JEFF COKE
PRESIDENT
& CO-FOUNDER

Jeff Coke is President of VarData, which he co-founded in 2004 and quickly established as a premier VAR for telecom equipment and network hardware. Jeff has over 25 years of experience in sales, sales management, and operations of technology companies. Prior to VarData, Jeff represented firms like Xerox, US Surgical, and start-up internet firms Authoria and TruExchange.

MIKE MCCABE
VICE PRESIDENT
& CO-FOUNDER

Mike McCabe is Vice President and co-founder of VarData. Mike has over 25 years of wholesale experience in data and network hardware. During this time, Mike has developed relationships that span the globe and help position VarData as a trusted source for network infrastructure. Prior to VarData, Mike worked in marketing and sales at Xerox and also helped two other start-up resellers establish a presence in the secondary market.

MATT PEASE
VICE PRESIDENT
OF ENGINEERING

Matt Pease is Vice President of Engineering for VarData. Matt has a diverse background in engineering with over 20 years of experience. Prior to VarData, Matt worked for Xerox Corporation and Corning Incorporated as a systems engineer. Under Matt’s leadership, VarData has been able to establish itself as a trusted technical partner to its customers while providing them with quality equipment.

ALISSA SEIDMAN
VICE PRESIDENT OF OPERATIONS & FINANCE

Alissa Seidman is Vice President of Operations for VarData. Alissa began her career at Barclays Capital, as a Financial Analyst on the Fixed Income team. She joined VarData in 2009, focusing on improving internal processes and customer touch points, including maintenance of VarData’s ISO certification, staff management and training, and client outreach and contracting.

Commitment To Giving

VarData gives back to the Greater Rochester community with annual support for United Way of Greater Rochester. United Way unites the good will and resources of the Greater Rochester community so that everyone can thrive. We’re proud to help thousands of local people in need with United Way.

Since 2004, VarData has also been a proud sponsor of the Rochester Business Classic. The RBC gives back to the Rochester community by supporting local health and youth based charities in need.