About Us

Built on the principal of always doing what is right for our customers, employees & partners.

VarData works collaboratively with industry-leading manufacturers of the products they sell positioning the organization to make informed recommendations that fit the technical specifications and budget of every customer they serve.


Founded in 2004, by experienced technology executives Jeff Coke and Mike McCabe, VarData is one of the nation’s fastest growing consumer-centric value-added resellers supporting next generation and legacy networks for both service providers and enterprise customers. VarData is built on the principle of always doing what is right for our customers.

VarData Leadership Team

At VarData, we couldn’t be more proud of the technology we sell, the manufacturers we represent, and the services we offer. However, our people are the very heart of who we are and what we do. After all, any company is only as strong as the people they employ. So we’ve created a culture and work environment that attracts and retains the very best sales, engineering, administrative, and leadership teams in the industry. Most importantly, we are confident we can prove it.

Jeff Coke,

President & Co-Founder

Mike McCabe,
VP & Co-Founder

Matt Pease,

VP of Engineering

Laura Beland,

VP of Finance & HR

Jill Broikos,

VP of Evergreen ITAD

Our Approach

Selling and supporting network equipment isn’t for everyone. It requires a special breed of employee who is both technically savvy and customer-centric. It takes people who are both strategic, “Big Picture” thinkers and tactically resolute, ensuring every technical detail is covered. It takes people who can listen intently and give thoughtful informed advice. In addition, it requires individuals who understand and truly care about the consequences a network fails.

Commitment to Community

VarData gives back to the Greater Rochester community with annual support for United Way of Greater Rochester. United Way unites the good will and resources of the Greater Rochester community so that everyone can thrive. We’re proud to help thousands of local people in need with United Way.

Since 2004, VarData has also been a proud sponsor of the Rochester Business Classic. The RBC gives back to the Rochester community by supporting local health and youth based charities in need.